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Your Nextdoor PCP's avatar

This is a timely (and very real) framing, Dr. Luu.

What resonated most is your core inversion: platforms will win on convenience; physicians can only win on outcomes + trust. When “labs → algorithm → Rx shipped” becomes frictionless, the scarce resource really does become attention, judgment, and longitudinal context; the things that don’t scale cleanly in software. 

Your four “investments” are also exactly right, especially the nuance that public education ≠ becoming an influencer. It’s about being discoverable and earning trust with coherent reasoning and humility, not volume. 

One “yes, and” I’d add: the differentiator won’t just be physician knowledge, but physician standards—shared protocols, peer review, adverse event reporting, and clear lines between FDA-approved therapeutics, compounded meds, and research compounds. If platforms optimize for acquisition, the physician moat is governance + outcomes. 

Also appreciated the line that feels almost prophetic: “Analog care is about to become the ultimate luxury”, not because digital fails, but because it succeeds. That’s an uncomfortable truth, and a useful one for anyone building a longevity practice right now.

Joseph's avatar

Thanks for the shoutout! Thrilled to be a part of it.

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